For small businesses winging it — or paying for the wrong tools

Stop winging it.
Get the groundwork done.

A bespoke business system built by AI — shaped exactly around how you run your business. Own it outright, or let GroundWork host it for you. Either way: not another spreadsheet, and something that actually fits.

$79/mo
To run it, hosted
1 afternoon
First working version
Zero
Dev experience needed
The problem

There's a missing rung on the ladder

Most small businesses are stuck at one extreme or the other — flying blind on spreadsheets, or paying hundreds a month for enterprise software built for companies ten times their size. Neither one actually fits.

Nothing / Spreadsheets

Flying blind

Google Sheets, gut feel, and hoping the numbers add up by the end of the week.

Free — but costly
← The sweet spot →

THEGROUNDWORK OS

A bespoke system, built by AI, shaped exactly around how your business actually runs.

$495 once · or $79/mo hosted
Enterprise software

Built for everyone else

Xero + Cin7 + HubSpot + Asana. Powerful — and built for a company ten times your size.

$320+/mo
Who it's for

Does any of this sound familiar?

01

You're running on gut feel

No tracking, no dashboards, no real visibility into how the business is doing. Just winging it week to week and hoping for the best.

No system at all
02

You've outgrown your spreadsheet

Google Sheets got you started. But now it's a tangle of tabs nobody wants to touch — and it still doesn't do half of what you need.

Spreadsheet stage
03

You're paying for tools that don't quite fit

A stack of subscriptions adding up to hundreds a month — and you're still filling the gaps with spreadsheets. Expensive, complex, and never quite right.

Software overload
Introducing GroundTruth

Your business system —
in conversation with you.

Most AI chatbots confidently make things up. GroundTruth can't — it's built that way at its core. Ask it anything about your business in plain English, and it reads your real numbers, shows its working, and answers in seconds. If it can't answer from your data, it says so rather than guess.

Every figure traced to source Can't see what you can't Declines rather than invents Available on every page
See it in action

Ask it. It reads the real data. It shows its working.

No dashboards to build. No exports to wrangle. Type a question — get an answer in seconds, with every figure traced back to a real record.

Mangafyre Hot Honey · GroundTruth ✦ Ask
Ask anything about your business|
Ask
01

Grounded — it never guesses.

Every response traces to a real row in your data. If it can't answer from your data, it says so — it won't invent a number.

02

Safe by construction — it can't leak.

It can only see what you're allowed to see. Not a setting someone can forget — built into the core. A data leak is impossible by design.

03

Bring your own AI — no lock-in.

Use your own Claude key — your data, your bill, your control. Or let GroundWork run it for you.

04

It knows your business.

Not some generic bot — it understands your actual sales, stock, batches, customers. Grows automatically as your system does.

05

Everywhere you are.

An Ask button on every page of your system, or wired into your own Claude Desktop. Same answers, same safety.

It knows your business.
It can't lie. It can't hallucinate. It can't leak.

The process

Three steps to your new paradigm.

A conversation becomes a system. The system grows with you, safely. And it's yours.

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↺ Replay

01 — Discovery

A conversation, not a form

02 — Build

One afternoon, it's yours

03 — Evolve

Keep shaping it — safely

The outcome

Your new paradigm.

This isn't just a system handover — it's a new methodology for running your business. GroundWork teaches you to work with AI as a trusted business partner: asking it questions, giving it context, iterating as you grow. It doesn't replace your judgement. It amplifies it.

What you get

Choose where to start

Every journey starts with a free discovery session — no cost, no obligation. From there: own it outright, or let GroundWork run it for you.

Own it · Local
$495
One-off · no monthly fee to GroundWork

Your system, built and yours to keep

A bespoke business system shaped around how you actually run — on your own machine, your data, yours forever.

  • Built from your free discovery session
  • Custom modules: inventory, sales, cashflow & whatever you need
  • Runs on your machine — your data stays with you
  • No ongoing cost to GroundWork — just your own Claude subscription
  • Customise it forever with your own Claude
  • Export your data anytime — no lock-in
  • Handover session so you're confident using it
  • GroundTruth included — ask your data anything
Start free discovery
+ Care plan
$39/mo

For when you'd rather have us in your corner than figure it out solo.

  • Monthly check-in — async health review + written summary
  • Priority Q&A — ask anything, within 2 business days
  • Minor hands-on fixes up to 30 min/mo included
  • New builds quoted separately — always
GroundWork runs it · Hosted
From $79/mo
3-month minimum · build included

Online, on every device, managed by GroundWork

Everything in Local, hosted for you — reach it from any device including your phone, share it with your team, and GroundWork keeps it running.

  • Everything in Local
  • Hosted & managed — nothing to install
  • Works on any device, including your phone
  • Unlimited users — your whole team included, never per-seat
  • Low flat fee — scales with your actual usage, not your headcount
  • Automatic backups & ongoing updates
  • Bring your own Claude — we never charge for AI usage
  • Add-ons à la carte: Shopify, Xero, SMS & more
  • GroundTruth included — ask your data anything
Start free discovery
+ Priority support
$149/mo all-in

Enhanced support on top of hosting — SLA included.

  • Everything in Care — check-in, Q&A, minor fixes
  • Same / next business day response — SLA guaranteed
  • Hands-on tweaks up to 60 min/mo included
  • Quarterly system review + a call whenever you need one
  • New builds quoted separately — always
Hands-on · Consulting
$90/hr
Consults hourly · project work priced per job

Built with you, or taken further

One-on-one help to set things up, learn the ropes, or add bigger capability as you grow.

  • One-on-one sessions to build alongside you
  • Bigger features & automations, priced per outcome
  • AI agents that run tasks for you
  • Integrations & advanced custom modules
  • On tap whenever you want to go further
Book a Consult

Pricing is a starting guide. Own it Local for a one-off $495 — after that there's no monthly fee to GroundWork, just your own Claude subscription to keep it running. Or let GroundWork host it from $79/mo (3-month minimum) — a flat base that includes your whole team, growing only if your actual usage does, and never without telling you first. Start with free discovery and GroundWork will map exactly what fits.

Scaling to a team?

Scaling up & managed deployments

Usage, SLAs, and support structured around how your team operates — including B2B deployments where GroundWork supports your admins.

Talk to us →
GroundSchool — free

Learn how to get the most from your system

Training videos, how-to guides, AI updates and learnings, GroundTruth tips & tricks, written guides. A full knowledge base — free, no sign-up needed.

Go to GroundSchool →
A real example

Mangafyre Hot Honey

A small-batch hot honey brand from Mangawhai, New Zealand. They started on Google Sheets, hit the limits fast, and decided to migrate their business to Claude AI.

By the end of that afternoon they had a working first version — inventory tracking, a market calendar, sales summaries, recipes, compliance, and cashflow, all in one place.

That process has never stopped since. The system keeps getting better as the business grows and the ideas keep flowing.

Started with Google Sheets First version: one afternoon Runs on just a Claude subscription
Mangafyre Dashboard
Jars in stock
148
Orders this month
34
Next market
Sat 21 Jun
[ Sales chart — rendered from your real data ]
[ Inventory levels ]
[ Cash flow ]
Integrations

Connect the tools you already use

Your system brings the numbers that matter into one place — read-only, and your data stays exactly where it is. We're adding new connectors all the time.

XeroAvailable
CalendlyAvailable
StripeIn progress
ShopifyIn progress
Google CalendarIn progress
MYOBIn progress
GmailIn progress
HubSpotIn progress
QuickBooksIn progress
MailchimpIn progress
Meta AdsIn progress
FacebookIn progress
InstagramIn progress
TikTokIn progress
SnapchatIn progress
Google AdsIn progress
YouTubeIn progress

Don't see yours? Tell us what you use — most tools with an API can be connected.

Questions

Good questions, honestly answered

What exactly is THEGROUNDWORK OS?
A business system — inventory, sales, cashflow, a customer list, whatever your business actually needs — built by your AI and you, perfectly shaped around exactly how you work. Not another spreadsheet, and not bloated enterprise software built for a company ten times your size. It's yours.
What's the difference between Local and Hosted?
Local runs on your own computer — your data never leaves your machine, it's a one-off cost, and it's yours forever. Hosted runs in the cloud for you, so you can reach it from any device including your phone, share it with your team, and we keep it backed up and running for a monthly fee. Same as a local system — the difference is where it lives, who keeps it running, and the more advanced features hosting enables. You can start Local and move to Hosted at any time.
Do I need to be technical? Do I have to write code?
No, and no. You never touch code. The whole point is that your AI does the building, and you describe what you need in plain English. If you can explain how your business runs, you can maintain this to your requirements and grow it as your needs change.
What can the system actually do?
Whatever your business needs — stock and inventory, sales and orders, a market or job calendar, cashflow and profit, recipes and costings, a customer list, reminders, simple reports. Together we build the modules that fit your business, not a one-size-fits-all template. Five things done brilliantly beats fifteen done badly.
Who owns the system — and who owns my data?
You do, on both. Your system, your data, and your domain are yours, always. No lock-in: you can export everything any time and walk away. Local lives on your machine; Hosted we run for you, but it's still entirely yours.
What happens in the free discovery session?
A relaxed, no-jargon conversation where we map your business — what you sell, what you track, what's not working, and what you wish you had. Bring your data or spreadsheets if you've got them. You'll come away with a small preview of your system, and there's no cost and no obligation.
What happens to my data during discovery — do I have to hand it over?
You decide how much to share, and you can share very little. If you'd rather not send real records, just give us your column headers (or headers plus one example row) — that's enough to design your system's structure, and we never see your actual data; you load it in yourself later. If you're happy to share a full spreadsheet, we can also capture the clever logic you've built into it for a richer first version. Either way, anything you share is used only to design and build your system — never sold, never shared, and never used to train AI — and handled under our Privacy Policy. The discovery itself runs through your own Claude, so you can delete the conversation whenever you like, and your Anthropic account settings control whether your chats are ever used to improve their models.
Can you build me something based on an example I like?
Absolutely — bring anything that shows what you're after: a page you like, a report, even a competitor's brochure. We use it as inspiration to understand what you want, then build you something original that's yours. What we won't do is copy someone else's branding or content — that's theirs. If an example belongs to another business, just make sure you're happy to share it with us, and we'll take the ideas, not the artwork.
How quickly will I have something working?
After you're onboarded, most often a first working version in a single afternoon — with your real data already in it, not an empty shell. From there it keeps improving as your business grows.
What's this about needing a Claude subscription?
Claude is the AI that builds and runs your system, and on every plan you bring your own Claude subscription — about the price of one small software tool. "Fully managed" on Hosted means we look after the app and the services around it; the Claude that powers it is always yours, not something we pay for. On Local that's your only ongoing cost — no fee to GroundWork at all; on Hosted you simply add the monthly hosting.
Can I use it on my phone and share it with my team?
Yes — that's the Hosted plan. Reach it from any device, with a secure personal login for each person on your team. Local is single-machine by design (and can be upgraded to Hosted whenever you're ready).
Can it replace the apps I'm already paying for?
Often, yes. Things like a booking tool, a basic CRM, a stock spreadsheet or quoting can be built right in, so you own them instead of renting them. New modules are rolling out too — GroundBuzz, a customer loyalty & rewards program (instead of a monthly loyalty app); GroundSwell, email & outbound marketing (instead of Mailchimp); and Automations, jobs that run themselves on a schedule or when something happens (instead of Zapier) — you build and change them yourself, and for an older tool with no easy connection, a "runner" can even do the clicking for you. Some things we don't try to replace — your accounting (Xero, MYOB), payroll and banking are best left where they are. Instead we bring their key numbers onto your dashboard, so everything's in one place.
What if something breaks, or I want something new?
There's a Help button built into your system — one tap sends a bug, a question, or a feature idea straight to us. Small changes you can often make yourself just by asking Claude; bigger ones we handle for you.
Is there any lock-in? And what does it cost?
No lock-in, ever. Local is a one-off $495 (after that, just your own Claude subscription). Hosted is from $79/month with the build included (3-month minimum). Your data is always exportable on either plan. Pricing is a starting guide — discovery maps exactly what fits and what doesn't. The price only goes up if you add a feature that would cost money to keep the lights on, and we will advise you in advance.
Is my data private and safe?
Yes. We never sell your data and we don't build profiles on you. Local data stays on your own machine; Hosted runs on secure cloud infrastructure with regular backups. The full detail is in our Privacy Policy — or see exactly how the architecture protects it on our Security page.
Ready to get started?

Your business, set up the way you need it set up.

ERP strength on a startup budget.